Where magic meets logic. We create brand strategies that deliver real business results.
About
WHO WE ARE
We are a brand consultancy specializing in holistic brand strategy. Our expertise lies in reimagining existing brands by evolving or reinventing their narratives, as well as working with startups to craft entirely new brands, products, or services.
With locations in both New York and Paris, we collaborate with a diverse network of top talents experienced in retail, fashion, hospitality, and beauty. We assemble bespoke teams tailored to meet the specific challenges and briefs we encounter.
Our approach is consumer-centered, and we have an exceptional track record of creating campaigns that lead to record-breaking sales and strong business results.
Belle Chasse was founded by Jelena Beliard, a brand strategist, creative director, and entrepreneur. With 20 years of experience working between New York and Paris, Jelena is an expert in reimagining brands and creating experiences that drive relevance, enhance customer engagement, and promote business growth. She excels at assembling and engaging high-performing teams, asking the right questions, leveraging data, and driving large-scale change to achieve ambitious goals.
FOUNDER
Optimistic and curious, Jelena is always in search of what is new and authentic. She holds a B.A. in Graphic Design and an M.A. in Communications from the prestigious Central Saint Martins in London. Jelena lives in New York City with her husband and daughter and has a passion for Greek culture.
She is a passionate philhellene.
Work
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Services
Research & Insights
Offering insights on diverse topics, from cultural trends to market opportunities.
Brand Identity
Logo, color palette, typography, messaging, and tone of voice.
Brand Positioning Strategy
Uncovering your brand’s unique story and providing clarity.
Content Strategy
Determining how, where, and when to communicate and engage with your community.
Brand Book
Establishing the guiding principles of your brand.
Developing concepts ranging from image direction, campaign concepts, video, layout, packaging, to in-store experiences.
Creative Direction
